Strategic options for emirates airlines it needs to consider that cost reduction is vital as long-term necessity when demand is currently uncertain internal resources and organization structure are the keys to consideration for strategic options.
Emirates, by providing good airline services, is one of the high demanded airline in this country 15 swot analysis swot analysis is a basic tool for analyzing the organization's status. Purpose the purpose of the assignment is to analyze the marketing strategy of emirates airlines emirates airlines be supposed to slightly spread from current marketing objectives to obtain the low cost airline market share and to retain its customer base of uae expatriate market this can be done launching new subsidiary to cater budget.
Emirates have repositioned its market by formulating a global marketing strategy that represents its customers as globalists the company launched a global multimedia campaign named as” hello tomorrow” that aims to position the airline as enabler of global connectivity and significant experiences. Strategic management-emirates airline 1 cseb3101 strategic management lecturer: dr tey lian seng presented by: 1 objectives to increase customer satisfaction level to the range of 90% and above all the time to achieve a target of 70 millions passengers per year on over 300 aircrafts by year 2020 1 3 2 56 emirates strategy analysis.
Emirates airlines has a good and effective business model which is very helpful to gain company objectives and help to company become leader in the airline industry following are strategies of the emirates airlines strategies. Emirates airlines draft strategic 2013-2014 1 the finest in the sky written by abu bakar ashidiqy magister management batch v state university of jakarta written by abu bakar, magister management, state university of jakarta 1 9 february 2014 2.