Anita roddick, the visionary and outspoken co-founder of the body shop international, died monday in chichester, west sussex, in england, of a brain hemorrage previously, she had disclosed that she was suffering from hepatitis c contracted 36 years ago.
How anita changed the world roddick altered forever the paradigm of business, and in doing so, changed the world in just as powerful a way as did any of the bearded thinkers who went before. Admiring her husband's pluck, anita agreed to sell their restaurant to finance his trip it was clear that a change was needed anita roddick believes that business has a responsibility to.
This woman changed business forever (1990 profile) sales with the body shop, the late anita roddick mixed business with a devotion to social causes, inspiring employees and customers alike. Innocence, passion, simplicity, vision, honesty these are just a few of the words that describe anita roddick's method that has been so successful in taking the reputation and operations of the body shop to the standard it adheres to today the previo. “the business of business should not be about money, it should be about responsibility it should be about public good, not private greed” is a quote from dame anita roddick’s autobiography her body shop empire changed the way we view corporate social responsibility and the impact that our consumption of beauty and personal care products was having on animals and the environment. The rise of brand activism in business anita roddick, first presented her ideas this shift in brand activism really reflects a change in consumer expectations and i hope it also reflects.
Business consultant, denyse whillier explains how anita roddick changed the face of business when she built global brand, the body shop business consultant, denyse whillier explains how anita roddick changed the face of business when she built global brand, the body shop denyse whillier how to build a brand like the body shop. So much so that inc magazine put founder, anita roddick, on its cover this month with the headline: this woman has changed business forever the closest phrase that can describe what is going on in the body shops is what she calls electricity and passion, or doing business as a byproduct of other values and goals.
Anita roddick anita roddick has put her money not only where her mouth is, but where her heart is by refusing to sell (or buy) products that exploit the world and its inhabitants, roddick, the founder of the internationally respected and successful corporation, the body shop, has set a higher standard for business around the world to achieve.
What roddick taught me about business success while the list of lessons one can learn from roddick's example are endless, below are the ones most pivotal in my life 1 never sell my soul for financial ambition never compromise my values for external success when i started my business in 1985, i was addicted to achieving higher levels of success.
Anita roddick - this woman has changed business forever innocence, passion, simplicity, vision, honesty these are just a few of the words that describe anita roddick's method that has been so successful in taking the reputation and operations of the body shop to the standard it adheres to today.