Julie's biscuit company's biscuits were marketed through wholesalers in 1985, markins corporation was appointed the sole distributor in the state of johor gradually, over a period of six years, markins grew and expanded to eight branches throughout peninsular malaysia.
Julie 's biscuits are broadly grouped into 5 categories and packed in a variety of packaging, such as assorted biscuit, love letters, crackers, sandwich, waffles and others the company constructed its factory in alor gajah industrial estate, malacca in 1980 and commenced commercial production in february 1981. Marketing strategies for julie's marketing strategies for julies biscuit market segmentation strategy geographic segmentation in rapidly developing malaysia, the demand for better quality biscuits is on the rise julie’s products are well received by malaysians as well as overseas consumers.
Julie's biscuit background 1245 words | 5 pages background company perfect food manufacturing (m) sdn bhd (pfm) is principally engaged in the manufacturing of a wide range of premium biscuits, all of which are marketed under the established brand name ‘julies.
Julie's biscuit product strategy product and service decision a) product attributes-performance quality - different flavors - contain essential vitamins to kids.